Accenture snags broad marketing services contract from Accor
Accenture’s Song division has landed what appears to be a large, and no doubt quite lucrative, deal with Europe’s biggest hospitality company. That company is...
Insider Lindsay Pattison is WPP’s new chief people officer
Long-time WPP executive Lindsay Pattison has been named as the advertising behemoth's new chief people officer. WPP is the world’s largest ad agency with annual...
Omnicom scoops up Flywheel Digital for $835 million
Advertising heavyweight Omnicom has picked up Flywheel Digital, a British professional services and software company active in the ecommerce market. The deal will set back...
Ad giant Omnicom logs another strong third quarter thanks to ad growth
Omnicom, one of the world’s largest advertising agencies, had a solid third quarter thanks to growth across several of its key business units. The firm’s...
IPG consolidates its Mediaworks marketing business
IPG, one of the world’s largest marketing firms, has merged three of its subsidiaries into a single unit to streamline its operations. The three subsidiaries...
Accenture folds Japan’s SIGNAL into its marketing business
Accenture has acquired SIGNAL, a Tokyo-based marketing agency that was previously owned by Japan’s largest PR firm. The move might come as a bit of...
Capgemini targets Salesforce clients with new AI consulting package
Capgemini wants to help big companies grow their top line by more closely aligning their websites with consumer expectations. That’s the goal of a new...
WPP expands its technology collaboration with Optimizely
WPP is expanding its long-time collaboration with Optimizely, a privately-held tech vendor that sells SaaS applications for marketers. WPP, the world’s largest advertising firm, has...
Former Dentsu Americas boss Jacki Kelley rejoins Interpublic Group
Interpublic Group has appointed Jacki Kelley, one of the advertising industry’s highest profile executives, to the role of chief business and client officer. Kelley is...
Edelman forms B2B marketing unit with dedicated leadership team
Public relations giant Edelman is launching a new unit that will focus exclusively on providing marketing services to clients in B2B verticals. The move represents...