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Long-time WPP executive Lindsay Pattison has been named as the advertising behemoth’s new chief people officer.
WPP is the world’s largest ad agency with annual revenues of more than $11 billion. It employs about 109,000 people across hundreds of different subsidiaries, many of which are small marketing agencies with a focus on one specific region or vertical.
Before her appointment to the CPO role, Lindsay Pattison was WPP’s chief client officer. In that capacity, she managed the WPP teams that coordinate the firm’s interactions with its largest marketing clients, which contribute about a third of its revenues.
Pattison earlier held senior roles at various WPP business units including GroupM. GroupM is one of WPP’s latest subsidiaries and the world’s largest media buying agency by spending. Its specialty is buying ad space for brands across websites, print newspapers and other channels through which buyers can be reached.
“Lindsay is extremely highly regarded across the industry as a leader who can identify and develop top talent, and as a trusted partner to global clients,” commented WPP boss Mark Read. “She has a deep understanding of our business, people and culture, and her strong commercial focus will help to drive our future people strategy.”
Pattison is stepping into the shoes of outgoing WPP chief people officer Jennifer Remling, who is leaving the firm to join Warner Bros. Discovery.