Insight Enterprises has joined OpenAI’s channel program as an Advanced partner.

Insight is a publicly traded technology service provider with more than 14,000 employees. The firm’s revenue rose 15% to $2.4 billion last quarter while its adjusted diluted earnings per share, a measure of profitability, jumped 44%. Like other large technology consultancies, Insight has made AI a core focus of its growth strategy.

OpenAI launched its partner program this past June with an initial $150 million investment. The AI vendor provides participating firms with go-to-market assistance, employee training materials and related resources. More than 60 IT consultancies have signed up so far, including several of the biggest names in the industry.

Insight is starting out in the Advanced track of OpenAI’s partner program, the second highest tier currently available to consulting firms. The AI vendor hasn’t publicly disclosed the program’s eligibility requirements. Insight, however, has detailed certain other aspects of its partnership with OpenAI. The collaboration will see the consultancy upgrade its OpenAI-focused sales and engineering processes. Additionally, it’s creating a new team dedicated to helping clients adopt the AI vendor’s products. 

“Insight’s OpenAI Center of Excellence brings field-experienced engineers directly into client environments to work alongside their teams, understand their business problems, and rapidly turn their needs into working AI solutions,” an Insight spokesperson told Boardroom Insight.

The consultancy indicated that the current phase of the partnership will focus on GPT-6 Astra, OpenAI’s most advanced language model. The LLM has set records on several of the tech industry’s most challenging AI benchmarks. Its computer use features, which enable it to interact with business applications, are more reliable than those of OpenAI’s earlier models.

Importantly for enterprises, GPT-6 Astra is also less prone to unauthorized behavior. LLMs tend to perform risky actions when they’re given a task that is too difficult for them to complete. OpenAI created a benchmark designed specifically to measure model behavior under such conditions. According to the company, GPT-6 Astra didn’t engage in any unauthorized behavior while interacting with the benchmark. GPT‑5.6 Sol, its previous flagship model, overstepped its guardrails across 48% of tasks.

Insight says that it can help clients develop LLM adoption plans and put them into practice. The firm also plays a role in customers’ AI projects after the initial rollout is complete. Insight has a managed service business that can help clients improve the performance of the infrastructure that runs their AI workloads, secure it and perform related tasks. 

“We see Astra complementing that model by helping our teams accelerate the development of AI solutions and demonstrate value faster,” the Insight spokesperson explained. “Insight brings that capability together with the platform, data, cloud, security, and infrastructure expertise required to take solutions beyond a proof of concept. That combination is important because the real challenge for businesses today is translating that technology into solutions that work within their environment and integrate effectively across their technology landscape.”

Photo courtesy of Insight