Accenture acquires marketing holding company Unlimited
Accenture has acquired Unlimited, a British company that operates four marketing agencies with a combined workforce of more than 600 professionals. Accenture didn’t share the...
Omnicom’s revenue climbs 5% in the fourth quarter amid ad growth
Omnicom, the world’s second largest marketing services company, grew its revenue by $193 million in the fourth quarter to just over $4 billion. That increase...
Accenture buys Germany’s Mindcurv
Accenture’s Song division, one of the largest marketing consultancies in the world, is set to grow bigger still by absorbing a German firm called Mindcurv....
Havas picks up B2B marketing agency Ledger Bennett
Havas, one of the world’s largest marketing agencies, has acquired a U.K.-based competitor called Ledger Bennet for an undisclosed sum. The main story here is...
Marketing giant WPP merges its two largest communications agencies
WPP, the world’s largest advertising firm, is merging its BCW and Hill & Knowlton subsidiaries into a single business unit. The new unit will come...
WPP rumored to be considering a sale of its Kantar stake
Marketing giant WPP may sell its 40% stake in ad campaign analytics and consulting firm Kantar, according to multiple media reports. Kantar develops cloud applications...
Havas grows its presence in Germany with latest agency acquisition
Havas has acquired Hamburg-headquartered performance marketing agency EProfessional to expand its headcount in Germany. Performance marketing is an industry term applied to projects in which...
IPG establishes new regional hub in New York’s Dock 72
Ad giant IPG is opening a new corporate hub in Brooklyn, the IPG Innovation Dock, that will host employees from several of its subsidiaries. The...
Accenture Song builds an OpenAI-powered chatbot for Bricomarché
Accenture Song has publicly detailed a recent AI project it completed for Bricomarché, one of France’s leading home improvement retailers. The project saw Accenture Song...
Accenture snags broad marketing services contract from Accor
Accenture’s Song division has landed what appears to be a large, and no doubt quite lucrative, deal with Europe’s biggest hospitality company. That company is...