Dentsu expands consulting portfolio with new retail media offering
Japan’s Dentsu, one of the largest names in the marketing services market, has a new consulting offering it calls Smarter Media. The pitch is that...
Omnicom consolidates key subsidiaries into new ad unit
Omnicom is consolidating several of its most important subsidiaries into a new business unit, OAG, that is set to launch at the start of 2025....
Interview: Unpacking LinkedIn ad campaigns with Social Impressions CRO David Pride
This interview is part of a Boardroom Insight article series exploring the marketing consulting landscape from the perspective of industry executives. David Pride is the...
CloudMasonry scales its Salesforce business with new martech practice
Chicago-based Salesforce consultancy CloudMasonry has launched a marketing technology practice to support customers’ advertising campaigns.
Havas Creative adds new executives to senior leadership team
Havas Creative, the advertising arm of marketing behemoth Havas Group, is kicking off the year with three executive appointments.
Kristen Cavallo appointed global CEO of MullenLowe Group
Celebrated marketing executive Kristen Cavallo is the new global CEO of MullenLowe Group, a creative agency with prominent clients such as Google, Netflix and Whole...
Joanne Wilson becomes CFO of ad giant WPP
The world’s largest advertising agency has a new chief financial officer. WPP has appointed Joanne Wilson, a seasoned executive with experience in retail and consulting,...
Dentsu rolls out sustainability data tool for clients
Dentsu, Japan’s top marketing agency, has built a tool that will enable clients to measure the carbon footprint of ad campaigns and make them more sustainable.