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UST acquires customer experience consultancy Strativity

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Technology services giant UST has acquired Strativity, a boutique customer experience consultancy based in Australia.

Customer experience is a broad term that covers all the different ways clients interact with a brand. That encompasses the physical or digital stores where buyers purchase the company’s products. Customer experience also extends to other areas, like the call center that fields users’ support requests.

Strativity helps large brands in Australia improve their operations across those areas. One of the consultancy’s specialties is setting up customer feedback collection programs. By asking users about issues they experience in the buying process, companies can more easily determine what goals to set for their customer experience initiatives.

UST didn’t disclose how much it’s paying for Strativity, but the deal was likely a small one based on the information that the latter firm has made publicly available about its business. According to Strativity’s LinkedIn profile, it employs between 11 and 50 workers. The firm operates out of an office in Chatswood, a small city within the Sydney metropolitan area.

UST Australia managing director Kumaran CR said in a statement that “with this acquisition, we will be able to combine customer strategy, experience design, and organisational change with our traditional strengths in enterprise architecture, product engineering, Gen AI & data services, process transformation, cybersecurity, and SaaS implementation to deliver even greater value to our clients.” 

The acquisition is part of a recent push on UST’s part to grow its market presence in Australia and New Zealand. In February, the firm acquired Leonardo, a Brisbane-based IT consultancy that helps local firms implement software from Red Hat, Software AG, Automation Anywhere, Workato and UiPath.