Dentsu expands consulting portfolio with new retail media offering
Japan’s Dentsu, one of the largest names in the marketing services market, has a new consulting offering it calls Smarter Media. The pitch is that...
CloudMasonry scales its Salesforce business with new martech practice
Chicago-based Salesforce consultancy CloudMasonry has launched a marketing technology practice to support customers’ advertising campaigns.
WPP planning new Atlanta campus with 400 employees
Ad giant WPP is opening a new office in Atlanta that will be responsible for supporting some of its most important clients, notably Coca-Cola. WPP...
CEO interview: StackPros and DRVN Intelligence merge in IT consultancy tie-up
StackPros and DRVN Intelligence, two IT consultancies focused on the cloud market, have merged…
Havas teams up with startup in TV data partnership
Havas will enhance its marketing capabilities by working with Samba TV, a San Francisco-based data startup, to deliver more compelling ads to consumers. Havas is...
Deloitte and Dentsu veterans launch martech consultancy
Two long-time consulting executives have launched UpperRight, a new advisory firm that will work with companies to help them make better use of marketing software....