Omnicom signs data-centric adtech partnership with Criteo
Omnicom, the New York-headquartered advertising behemoth, has signed a partnership with a French company called Criteo to make targeted ads more relevant for online shoppers....
Armanino sets its sights on the marketing services space
Armanino, a company most enterprise procurement professionals associate with accounting services, has decided it wants to build a bigger presence in the marketing consulting space....
WPP expands audio marketing focus with Amp acquisition
WPP, the world’s largest advertising company, has acquired a small marketing agency called Amp that specializes in producing audio content for big brands. The deal...
Omnicom’s top line grows 5.2% in its fiscal first quarter
Omnicom, one of the world’s most profitable advertising agencies, has shared financial results for its fiscal first quarter. Omnicom’s fee income climbed 5.2% from a...
Havas snaps up data-focused marketing agency Noise Digital
Havas, the Paris-based member of the ad industry's Big Four club, has acquired Noise Digital to bolster its martech capabilities. The Big Four comprises the...
WPP inks martech services partnership with Braze
Ad giant WPP is launching a new partnership with Braze, the New York-based marketing software vendor. Braze’s stock has traded on the Nasdaq since 2021....
Dentsu picks up marketing content powerhouse Tag
Dentsu is buying Tag, a low-profile but influential marketing firm with 2,800 employees and a client base that includes many of the world's largest brands....
WPP signs tech-and-training partnership with BigCommerce
WPP is teaming up with BigCommerce to enhance its value proposition for online store operators.
WPP’s preliminary earnings reveal strong 2022 performance
Big Four ad agency WPP managed to significantly increase its earnings per share last year while simultaneously growing revenue. That’s according to the firm’s recently...
Interpublic Group marks another $10 billion year after strong fourth quarter
Interpublic Group, one of the world’s largest ad agency holding companies, had a strong fourth quarter in 2022 with sales of $2.99 billion. The firm’s...