Deep dive: GBK Collective CCO Rebecca Szew on go-to-market consulting and the role of AI
Large-scale sales and marketing initiatives have a significant data management component. Companies collect information about their target audience, analyze that information for clues about buyer...
Merkle expands its technology toolkit with Celebrus software partnership
Dentsu’s Merkle subsidiary has partnered with a U.K. tech firm called Celebrus to launch CXM Signals, a software offering that brands can use to study...
Canvas Worldwide teams up with TransUnion in marketing data alliance
Canvas Worldwide, the world's second largest independent media agency, will use data from TransUnion to optimize the ad campaigns that it plans and runs for...