ServiceNow has launched a new version of the training portal through which it helps customers and consultancies familiarize themselves with its platform.

The portal, which was previously called Now Learning, has been rebranded to ServiceNow University.

After a company buys a software product, it needs to find IT professionals who can set up the application, connect it to other internal systems and provide ongoing support. To address that requirement, many large software vendors operate technical training programs. Those programs have two main benefits. The first is that they enable companies to teach their workers how to use a newly purchased software product on a budget. The other benefit, in turn, is that the professionals who receive vendor-provided training expand the talent pool available to all the vendor’s customers, not just the company where they worked while taking the course. This ultimately lowers the personnel costs associated with using the vendor’s software. 

Training portals such as ServiceNow University are also useful for consulting partners. When IT professionals complete a training course about a software product, they usually receive a certification that indicates they’re qualified to work with the product. A professional services provider can use the number of certifications held by its employees to quantify its expertise to potential clients. Internally, consultancy executives can use certification counts to determine where their workforce is doing well and where more employee training is necessary. 

“ServiceNow University significantly expands how we support our partners,” Jayney Howson, the senior vice president of of global learning and development at ServiceNow, told Boardroom Insight. “While we’ve always provided access to learning resources, this is a leap forward—offering a dynamic, AI-powered platform that combines curated content, gamification, and real-time updates to help our partners grow with purpose and contribute with impact.”

The basic building block of the training content in ServiceNow University is called a course. Its format can vary significantly depending on the subject. Some courses take a few minutes to complete and focus on narrow, often simple topics such as the benefits of AI. Other courses, such as the one that covers how to use ServiceNow’s cloud cost monitoring tool, run for more than two hours. ServiceNow University has several hundred courses.

The company has packaged much of the platform’s training content into so-called Learning Paths. Each Learning Path includes one or more courses on the same topic, as well as an exam that tests how well the course taker has learned the materials. Users earn points and badges by completing such exams.

More importantly, completing a Learning Path usually counts towards one of the professional certifications that ServiceNow offers. There are two sets of certifications. Seven so-called Career Journey certifications prepare ServiceNow professionals for roles such as system administrator, application developer and support specialist. There are also four Expert Program certifications for more senior roles. Those learning tracks take longer to complete and require deeper knowledge of ServiceNow’s platform. 

“The experience is built around the individual, flexing with their needs and integrating the science of play to create a safe space to experiment, fail, and learn,” Howson said. “Whether someone is deepening technical skills or exploring new career paths, ServiceNow University is designed to future-proof talent and meet the demand for continuous, personalized learning in the age of AI.”

ServiceNow University debuted earlier this month at the company’s Knowledge 2025 event, where it also announced several other updates with relevance for consultancies. Executives unveiled new features that will ease tasks such as building AI applications. ServiceNow also introduced AI agents that enable partners to register deal opportunities faster, as well as rank those opportunities based on their chances of leading to a sale.

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