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Deloitte inks partnership with software integration provider Workato

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Big Four firm Deloitte has inked a partnership with Workato, a venture-backed supplier of iPaaS software.

The term iPaaS covers software tools that link together business applications with one another. For example, a company might want to set up an integration that notifies the CEO via Slack when the sales department adds a new lead to Salesforce. In the past, putting together such an integration required writing code. An iPaaS platform like Workato makes it possible to link Slack to Salesforce with a fraction of the code that would usually be required for the task and thereby saves money.

The platform also lends itself to creating much more complicated software workflows. For instance, the hypothetical company with the Slack-Salesforce integration could add a rule that the CEO should only be notified when salespeople add a lead worth more than $100,000. And users could add a second rule that sends a notification to the vice president of sales when an existing customer wishes to revise a contract term.

Managing lead data is not the only use case that Workato supports. According to the firm’s website, companies also use its technology to sync employee information between internal applications during worker onboarding and offboarding. Automating tasks for finance teams is another use case that Workato touts for its platform.

It’s unclear exactly what Deloitte’s new partnership with Workato involves. The Big Four firm said that several of its employees already have Workato certificates, which means they’re qualified to help clients implement the software vendor’s iPaaS platform. That suggests the partnership is an expansion of an existing business relationship rather than an entirely new collaboration.

There are only so many ways a consultancy can go about expanding its relationship with a software vendor. One possibility is that Deloitte plans to train more employees in using Workato. That might put the firm in a better position to win large, complex Workato implementing deals which require a significant amount of hands-on-the-wheel expertise to carry out. Another way Deloitte could expand the Workato partnership is by adding a new go-to-market element: the Big Four firm may start more actively promoting the iPaaS platform to customers.

Deloitte described the partnership as “strategic” in a press release. In the enterprise IT world, that usually means a partnership has high revenue potential. The more important Workato’s technology is to Deloitte’s software ambitions, the more likely it is their deal has some sort of joint go-to-market component.

The partnership is a big win for Workato. With more than $400 million in funding raised to date and recognition from multiple market research firms, the company is a well-established firm. But an endorsement from one of the world’s largest consultancies is always valuable for a software vendor’s marketing team.

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