BCG inks generative AI consulting contract with NASA
Boston Consulting Group has nabbed a high-profile deal with NASA to build a generative AI lab for the space agency’s Ames Research Center. The deal...
Accenture acquires marketing holding company Unlimited
Accenture has acquired Unlimited, a British company that operates four marketing agencies with a combined workforce of more than 600 professionals. Accenture didn’t share the...
Omnicom’s revenue climbs 5% in the fourth quarter amid ad growth
Omnicom, the world’s second largest marketing services company, grew its revenue by $193 million in the fourth quarter to just over $4 billion. That increase...
Bain buys AI consulting firm PiperLab
Bain & Company has bought PiperLab, a Madrid-based consultancy that works with large enterprises to build AI applications. The deal marks the twenty-sixth competitor acquisition...
Accenture buys Germany’s Mindcurv
Accenture’s Song division, one of the largest marketing consultancies in the world, is set to grow bigger still by absorbing a German firm called Mindcurv....
Havas picks up B2B marketing agency Ledger Bennett
Havas, one of the world’s largest marketing agencies, has acquired a U.K.-based competitor called Ledger Bennet for an undisclosed sum. The main story here is...
A post-acquisition tech marketing interview with Compugen’s Kara Rudy
Photo courtesy of Compugen Compugen, Canada’s largest privately-held and operated IT services provider, announced the acquisition of a marketing consultancy called MarketDesign Consulting last month....
Marketing giant WPP merges its two largest communications agencies
WPP, the world’s largest advertising firm, is merging its BCW and Hill & Knowlton subsidiaries into a single business unit. The new unit will come...
Inside look: Cardwell Beach amps up an electronics giant’s online presence
Peavey Electronics, one of the world’s largest audio equipment manufacturers, recently completed a major overhaul of its website. The redesign was led by New York-based...
Accenture inks IT and training services deal with McDonald’s
Accenture is expanding its long-running collaboration with McDonald’s to help the fast food giant upgrade its technology systems. The deal has two main elements. First,...