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Capgemini wants to help big companies grow their top line by more closely aligning their websites with consumer expectations.

That’s the goal of a new consulting offering, Generative AI for CX Foundry, the French firm debuted today. It targets companies that use Salesforce, a cloud-hosted CRM used by marketers, salespeople and customer support teams to orchestrate their day-to-day work.

The first market that Capgemini is eyeing with Generative AI for CX Foundry is the help desk software vertical. According to the consultancy, its employees will work with clients to help them build generative AI chatbots capable of automatically answering complaints and product inquiries.

Automated content customization is another capability that Capgemini’s new offering promises to deliver. The vision is to use AI algorithms to automatically generate marketing copy and visual assets.

The main detail to know about Capgemini’s latest Salesforce consulting offering is that its addressable market is huge. More than 150,000 companies use Salesforce and, at one point of another, all of them will be thinking about how they can make their customer support and marketing operations more efficient.

That means plenty of potential demand for Capgemini’s offering.

“Together, Salesforce and Capgemini bring the strategy and technical expertise companies need to deploy AI for CRM in a trusted way, drive personalized customer experiences, and deliver actionable business outcomes,” remarked Steve Corfield, Salesforce’s channel boss. 

Capgemini is no stranger to the world of Salesforce consulting, nor to generative AI for that matter. Though commercially available generative AI has only been around for a year or so, Capgemini has already put teams together to help clients implement the technology. 

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