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Capgemini has acquired the digital twin consulting arm of Unity, a company best known for making software that powers computer games.

Game developers use Unity’s software because it eases many of the coding chores involved in rendering complex 3D objects. The firm’s technology is also used to create digital twins, simulated copies of manufacturing equipment and other physical assets. It’s this latter use case that is the focus of the business unit Capgemini has bought from Unity.

Unity CEO Jim Whitehurst explained the business rationale behind the deal this way: “Unity has reached a point in its growth where the opportunity for us in the enterprise market has outpaced our ability to scale fast enough to meet client demand. He pointed to the “scale and breadth of services” offered by Capgemini as the reason the French consultancy will be better position to manage the consulting component of enterprise clients’ projects. 

Capgemini will use the know-how it’s gaining through the deal to build out three sets of new service offerings for clients.

The first service suite will focus on helping companies like manufacturers create simulations of their physical assets. Those assets, Capgemini said, may range from individual pieces of machinery to entire facilities. Engineers can use simulations to test out production line modifications virtually before deploying them in the real world.

Capgemini will also draw on the Unity consulting team’s expertise to develop software for auto sector clients. The focus will be on building user-facing applications for infotainment systems, gauge clusters and other in-vehicle displays.

Lastly, Capgemini will work with clients to find ways of harnessing VR and AR apps for employee training. Unity’s software is used for, among other types of projects, VR software development. It’s not difficult to imagine Capgemini building training apps that let a firm’s employees use a VR headset to virtually familiarize themselves with a new work environment.

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