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Adecco Group, a major staffing company, has detailed an internal initiative designed to enhance its AI and data management infrastructure.

The project will revolve around a collection of cloud applications from software giant Salesforce.    

Zurich-headquartered Adecco is one of the world’s largest professional services companies. It’s active primarily in the recruiting market, where it competes with the likes of Randstad and Korn Ferry. Adecco’s new software partnership with Salesforce is notable because it gives a glimpse into how the professional services sector’s largest players approach IT modernization. 

Adecco has been using Salesforce’s sales and marketing applications for quite some time to coordinate its client acquisition activities. The companies’ new partnership will see the recruiting giant adopt yet another Salesforce product called Data Cloud. The offering enables companies to pull business information from multiple sources into a centralized repository, which makes the information easier to analyze.

Adecco will use Data Cloud to analyze data from its Salesforce instances. According to the firm, the plan is to give decision-makers faster access to information such as how many new hires must be recruited for an important client by the end of the quarter. According to Adecco, Data Cloud will also help its employees more easily track internal financial performance metrics. 

In recent years, Salesforce has rolled out a number of generative AI features designed to make salespeople more productive. Adecco plans to adopt several of those features as part of the newly announced partnership. In particular, the recruiting giant will implement a Salesforce-developed AI tool that can automatically generate sales content to save time for marketers. Additionally, Adecco will provide its salespeople with AI-generated recommendations on how to perform their work more efficiently. 

Another product being prioritized in Adecco’s Salesforce partnership is MuleSoft. This is a so-called iPaaS, or integration platform a a service, offering that can automatically move data between a firm’s internal systems. That reduces the need for staffers to manually copy and paste records from one business applications to another. 

Adecco’s Salesforce collaboration comes a few months after it inked a machine learning agreement with Microsoft. That deal produced a generative AI tool, Career Co-pilot, that helps job seekers applying craft resumes.

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