PwC’s Irish division is expanding its relationship with software company Alteryx, which is both a go-to-market partner of the Big Four firm and an important technology supplier.

One of PwC’s main specialties is assisting corporate accounting teams with their day-to-day work. Alteryx, meanwhile, makes cloud software that many corporate accounting teams rely on to support activities like budget planning.

As a result of the expanded partnership announced by the firms, PwC’s Irish division is now the first Alteryx Global Elite Partner in Ireland. The division will work with PwC clients to find ways of using Alteryx software to enhance their business processes.

PwC Ireland didn’t say how it will use Alteryx’s software to assist clients.

The canned quote included in the firms’ partnership expansion announcement was from the head of PwC Ireland’s tax technology group, which works mainly with accounting teams. This means that PwC will most likely use Alteryx’s software to assist clients of the tax technology group with accounting tasks.

PwC first received Global Elite Partner status from Alteryx two years ago in the U.S., then expanded the partnership to more than 10 other regions last July. Through its Irish division, the Big Four firm has now broadened the partnership yet again, a sign that the firm is seeing healthy demand for Alteryx’s software from clients.

PwC is itself an Alteryx client. The Big Four firm says that it has trained thousands of its workers in using Alteryx software.

PwC has a lot of leverage with software companies. The Big Four firm has the ear of more than 200,000 clients in 150-plus countries, which translates into a lot of potential deals for a technology supplier that can get on PwC’s good side.

What does PwC Ireland’s new Alteryx Global Elite Partner status mean? That the division is going to receive plenty of technical and marketing support from Alteryx to support its sales program.

It’s also standard industry practice for software firms to give rain-making partners like PwC steep product discounts.

“We are seeing increased demand from businesses wanting to help their employees adapt to the digital age,” commented Johnny Wickham, PwC Ireland’s Tax Technology and Transformation Leader.

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