KPMG’s first stateside acquisition of the year is The Arnold Group, a Seattle firm that advises B2B tech firms on how to optimize their sales operations.

The deal was finalized on Jan. 1.

Carl Carande, the vice chair of KPMG’s U.S. advisory business, remarked that “we are now even better positioned to devise and deliver innovative and holistic transformation programs for our clients through our shared breadth of knowledge and expertise in growth-oriented strategy, end-to-end commercialization, and performance transformation.”

KPMG, once mainly a provider of accounting services, now generates a growing percentage of its revenue from other types of consulting offerings. The purchase of The Arnold Group will bolster the non-accounting segment of KPMG’s consulting portfolio by adding more go-to-market advisory services to the mix.

The Arnold Group is based in Seattle, Washington. The Evergreen State is home to B2B technology giants such as Microsoft and Getty Images, as well as numerous smaller market players.

The Arnold Group partners with B2B tech firms to develop new go-to-market plans or hone their existing strategy. The firm’s work encompasses many types of consulting projects.

A company can bring in The Arnold Group to help it achieve a specific goal, such as signing up 100 new customers or adding $10 million to its annual revenue. Tech executives also hire the consultancy to work on narrower goals, like reducing the average amount of time it takes the sales team to close large deals. 

The Arnold Group assists companies with sales-adjacent business activities as well. An important element of B2B sales is ensuring that the product being promoted is aligned with client requirements, and The Arnold Group can help a company ensure it ticks all the boxes in this area.

In some of the projects it takes on, the consultancy works on marketing projects for clients. The Arnold Group can build out the internal processes that a tech company requires to understand what resonates with its target buyers and deliver relevant marketing materials.

“Clients of both The Arnold Group and KPMG will benefit from our collective strengths – highly qualified professionals with unique expertise, increased delivery capacity, and a more comprehensive transformation offering,” remarked The Arnold Group co-founder Carl Albrecht.

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