Firm bundles software with consulting to win Nebraska bank deal
Software and consulting firm The CorePoint has snagged a software-plus-consulting deal with Arbor Bank, the oldest bank in Nebraska, to modernize the institution’s savings account business.
Arbor Bank has been in operation since 1865 and manages more than $2 billion for clients. It bought The CorePoint’s software product, CoreCD, to optimize how it handles certificate of deposit savings accounts.
A certificate of deposit is a type of savings account that comes with stricter fund withdrawal terms and higher interest rates than standard accounts. For banks like Arbor Bank, convincing clients to sign up for such accounts is a lucrative business.
The CorePoint says that its CoreCD software enables banks operate their certificate of account business units more effectively.
In the deal with Arbor Bank, The CorePoint bundled its CoreCD software with services from its consulting group. The consulting group trained customer-facing teams at Arbor Bank to use CoreCD and beefed up the institution’s ability to deliver personalized certificate of deposit offers to potential clients.
For companies that sell software, providing consulting services that make their software easier to use can be a powerful selling point. It’s also a useful way to generate more revenue from clients.
The context behind The CorePoint’s deal with Arbor Bank is that established financial institutions are coming under mounting pressure from neobanks, banking startups which provide their savings and money management services through sleek mobile apps. In response, banks like Arbor Bank are making software a bigger part of their competitive strategy.
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