Joanne Wilson becomes CFO of ad giant WPP
The world’s largest advertising agency has a new chief financial officer. WPP has appointed Joanne Wilson, a seasoned executive with experience in retail and consulting,...
Dentsu rolls out sustainability data tool for clients
Dentsu, Japan’s top marketing agency, has built a tool that will enable clients to measure the carbon footprint of ad campaigns and make them more sustainable.
Havas teams up with startup in TV data partnership
Havas will enhance its marketing capabilities by working with Samba TV, a San Francisco-based data startup, to deliver more compelling ads to consumers. Havas is...
Deloitte and Dentsu veterans launch martech consultancy
Two long-time consulting executives have launched UpperRight, a new advisory firm that will work with companies to help them make better use of marketing software....
Canvas Worldwide teams up with TransUnion in marketing data alliance
Canvas Worldwide, the world's second largest independent media agency, will use data from TransUnion to optimize the ad campaigns that it plans and runs for...
BerlinRosen buys majority stake in brand consultancy Derris
Powerful PR firm BerlinRosen has become the largest investor in Derris, a brand consultancy with big-name banking and technology clients. BerlinRosen in April became the...