Dentsu expands consulting portfolio with new retail media offering
Japan’s Dentsu, one of the largest names in the marketing services market, has a new consulting offering it calls Smarter Media. The pitch is that...
Omnicom consolidates key subsidiaries into new ad unit
Omnicom is consolidating several of its most important subsidiaries into a new business unit, OAG, that is set to launch at the start of 2025....
Omnicom’s revenue climbs to $3.85 billion in the second quarter
Omnicom, one of the world’s largest marketing consultancies, closed the books on its fiscal second quarter with $3.85 billion in revenue. The firm, which owns...
Havas expands in Australia with latest acquisition
Havas has acquired Hotglue, an Australian marketing agency that counts L'Oréal and Italian truck maker Iveco among its clients. The dollar value of the deal...
IPG delivers solid second quarter results thanks to Mediabrands growth
IPG, one of the world’s five largest marketing consultancies, ended its fiscal second quarter with $2.33 billion in revenue. The firm’s top line was dragged down...
Omnicom’s fee income climbs 6.8% in the second quarter to $3.85 billion
Omnicom, one of the world’s largest marketing consultancies, closed the books on its fiscal second quarter with $3.85 billion in revenue. The firm, which owns...
Havas unveils €400 million technology modernization program
Havas, one of the world’s largest marketing consultancies, has unveiled a €400 million internal program designed to boost its technology capabilities. Havas CEO Yannick Bolloré...
Merkle expands its technology toolkit with Celebrus software partnership
Dentsu’s Merkle subsidiary has partnered with a U.K. tech firm called Celebrus to launch CXM Signals, a software offering that brands can use to study...
Flywheel acquisition boosts Omnicom’s sales in the first quarter
Marketing holding company Omnicom closed the books on its fiscal first quarter with $3.6 billion in revenue, 5.4% more than the same time a year...
Accenture acquires marketing holding company Unlimited
Accenture has acquired Unlimited, a British company that operates four marketing agencies with a combined workforce of more than 600 professionals. Accenture didn’t share the...