The professional services sector saw a significant amount of deal activity in the past week. Ampleo, Fairdinkum and Mudd Advertising acquired three boutique consultancies to extend their capabilities. On the vendor side, MongoDB launched a service designed to help customers modernize their legacy software. Plus, CobbleStone teamed up with a Washington analytics studio to put companies’ contract data to use.

MongoDB launches a new consulting service. MongoDB AMP, as the offering is called, is designed to help companies make their legacy applications’ code easier to upgrade. The software vendor is also promising other benefits including better scalability. MongoDB plans to deliver those improvements partly by moving customers’ legacy applications to its flagship NoSQL database. Its engineers can also carry out other code changes. According to the company, MongoDB AMP uses methodologies from a database migration service it has offered for more than a decade.

Fairdinkum Consulting makes its third acquisition in two years. The Manhattan-based IT services firm has acquired 2020 Tech Solutions, a nine-person competitor based in Long Island. The two companies help businesses with tasks such as installing cybersecurity software and managing cloud environments. Fairdinkum is gaining more than 100 customers across multiple industries through the deal, which brings its client base to about 700 accounts.

Ampleo bolsters its marketing capabilities. The consulting firm is organized into three business units that provide finance, HR and marketing services, respectively. Ampleo has expanded the latter unit by acquiring a 20-year-old marketing agency called Avalaunch. The agency provides its services under a fractional CMO model, which means deliverables are prepared under the supervision of former senior marketing executives.

Yet another acquisition: Mudd Advertising brings DealerTrend into the fold. Mudd Advertising is a marketing agency that helps auto dealerships acquire new customers. It uses a custom software platform called MuddVision to track its ad campaigns’ performance. DealerTrend, meanwhile, sells an application that auto dealerships use to make their vehicle inventories viewable online. Mudd plans to integrate DealerTrend’s software into MuddVision in the wake of acquisition. The features developed as part of the integration effort will start rolling out to users later this year.

A new data management partnership. CobbleStone Software is a New Jersey tech firm with a cloud service that businesses use to create contracts, send them to customers and store the signed copies. Last week, it inked a services partnership with uGuru Data Sciences, a data management consultancy based in Microsoft’s hometown of Redmond, Washington. The consultancy will help companies move their archived contracts to CobbleStone’s service. It will also support those customers’ analytics initiatives. Contracts such as supplier agreements contain useful financial information that can be used to enrich business intelligence dashboards.

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